About Bridge Football Group

The only multi-club ownership platform directly connecting Europe and Asia — on the pitch and in business.

Bridge Football Group is a leading international football organization utilizing a multi-club business model to drive synergies between clubs, talent development and strategic partnerships. Our vision is to elevate the value of our clubs, generate sustainable revenue streams and foster long-term growth. By creating an integrated network of clubs across the globe, we aim to build a globally recognized leader in football.

Why China, Why Europe?

The world's largest market

China

Although football is the world's number one sport, it has historically faced challenges developing in China. Yet the ambition is strong — football is a national priority in the world's largest consumer market, one eager for growth and determined to compete on the global stage.

The historic home of football

Europe

The historic home of football, Europe combines the strongest leagues, advanced infrastructure and a comprehensive talent-development system with a well-established market for commercial opportunity. It is where the global game sets its standards, scales, and reaches international fans.

Together, we expand football's reach, create new opportunities, and raise the game's global competitiveness.

Our Journey

Building a Global Football Group

From our first acquisition to a network spanning four countries — the milestones that shaped Bridge Football Group.

Acquisition of Shaanxi Union FC
2023

Acquisition of Shaanxi Union FC

Where it all began. Bridge Football Group's story starts with Shaanxi Union FC in Xi'an — the business-driven club at the very origin of the group and its multi-club vision.

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Our Strategic Priorities

01

Rooted in a rich football heritage

Our acquisitions focus on regions with strong football traditions. The Netherlands provides world-class youth development, while Italy adds historic pedigree and competitive excellence.

02

A disciplined pathway for value creation

Each investment follows an “Acquire–Integrate–Elevate” strategy focused on long-term value. Through unified strategy and disciplined operations, we aim for both financial recovery and sporting success over multiple seasons.

03

Developing Chinese football talent

We select clubs in environments best suited to developing elite Chinese footballers — youth-focused leagues, strong academy infrastructure, and an inclusive environment that supports international integration.

04

Bridging two markets to unlock commercial value

BFG connects European football with the Chinese market through its club network and the Shaanxi Union hub — unlocking commercial value through sponsorships, branding and strategic partnerships.

What We Bring to Every Club We Invest In

01

Player Development & Football Network

  • Integrated talent pipeline across Europe & Asia
  • Shared scouting, analytics and recruitment tools
  • Mobility of players, coaches and technical staff
02

Operational Excellence

  • Appointed management teams aligned with our model
  • Centralised strategy with local execution
  • Unified football identity: modern, attacking, professional
03

Commercial Growth

  • Group-wide campaigns and hospitality experiences
  • Access to emerging markets through club collaboration
  • Content and IP that scale across audiences

Summary of Key Developments on the Sporting Side

League finishes by season across the network. Highlighted seasons fall after BFG's investment.

Club2022/232023/242024/252025/26
Grasshopper Club ZürichSwiss Super League7th11th11th11th
FC Den BoschEerste Divisie19th19th7th9th
Shaanxi Union FCChina (calendar year)Promotion to 3rd DivisionPromotion to 2nd DivisionHeld 2nd DivisionTargeting 1st Division promotion
FC Pro VercelliSerie C – Group A15th8th17th14th
After BFG investment Before BFG investmentChinese seasons run by calendar year.
Grasshopper Club Zürich players competing for the ball

Our Mission

Our mission is to create an interconnected network of football clubs where shared expertise, talent development and strategic partnerships deliver sustainable growth — for our clubs, our players and the communities they represent.

Grasshopper Club Zürich's stadium lit up at night

Our Vision

Our vision is to become a globally influential football group while preserving the local identity and heritage of every club in our network — elevating their value and fostering long-term success on and off the pitch.

Our Team

Become Part of Our Football Revolution

Bridge Football Group and our clubs are always looking for talent

Contact Us